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ILLUSTRATIVE SAMPLE · CLAROS METHODOLOGY DEMONSTRATION
Intelligence Report • Leading LLMs Perception
LLMs Analysis Report — Boston Dynamics
Perception across
Executive readout on visibility, sentiment, citations, answer consistency, brand alignment, hallucination risk, and share-of-voice across leading language models.
Coverage: ChatGPT, Claude, Gemini, Perplexity, AI Overviews, Grok
Window: Last 30 days
Region: Global
Method: Prompt battery + retrieval checks + citation scoring
◆ ILLUSTRATIVE SAMPLE
Illustrative sample. This audit demonstrates Stratenity's Claros methodology applied to publicly available information about Boston Dynamics. It is not a commissioned engagement, is not endorsed by or affiliated with Boston Dynamics, and is not investment advice. All findings, axis scores, response card evidence, and remediation recommendations are illustrative of the OneMind Strata research process. Public-source only · methodology demonstration · for educational and evaluation use. For a commissioned engagement, contact advisory@velorstrategy.com.
Executive Summary
Topline
Boston Dynamics’ brand shows strong recognition across leading language models. On ChatGPT and Perplexity, answers often cite
official product pages for Spot, Stretch, and the fully electric Atlas, alongside Tier-1 tech media.
Overall sentiment trends positive and the company’s mission—deploying agile mobile robots into real-world work—is consistently understood.
Google’s AI Overviews varies by locale and query, with occasional drift in product naming. The fastest lift comes from
standardizing canonical sources and publishing short, attributable leadership proof lines that models can quote directly.
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Strengths:
Broad coverage across key models, high-authority citations to official product and news pages, and
clear product positioning (industrial inspection with Spot; warehouse case handling with Stretch; next-gen humanoid Atlas).
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Risks:
Inconsistent product naming in some answers and occasional
gaps around Atlas’ 2024 transition to a fully electric platform when sources are fragmented or stale.
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Actions:
Unify canonical sources (About, Products, Solutions, News),
add concise product one-liners and quotable executive statements, and tighten schema/FAQ so models resolve to the right pages first.
Method & Coverage
We ran a 90-prompt battery across brand, products (Spot, Stretch, Atlas),
and competitive themes. Each model was scored on seven core metrics:
Visibility, Weighted Sentiment,
Citation Quality, Answer Consistency,
Brand Alignment, Hallucination Rate, and
Share-of-Voice. Results are normalized to a 0–100 index.
- Prompts: brand summaries, product “what/why/who,” Atlas transition, warehouse/inspection use cases, leadership mentions, pricing/roadmap cues
- Signals: presence %, sentiment polarity, citation authority, stability across repeated queries
- Audit: regional sampling, recency weighting, manual validation to catch hallucinations or off-brand statements
Actionable Brand Metrics
Share-of-Voice (Answers)
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