The firm reports AI-attributable operational outcomes, not just adoption metrics.
The 95% failure mode is, mechanically, a measurement failure. Firms in the 95% report adoption metrics — seats deployed, prompts run, pilots launched, "every team using AI" — without naming an outcome the technology should have moved.1 Firms emerging from the J-curve report specific, AI-attributable operational outcomes: cycle time reduction in named workflows, error rate compression, cost-per-transaction decline, named productivity gains tied to specific functions.